Streaming & OTT

SoulPancake Co-Founders Make the Case for More Brands to Embrace 'Social-Good' Content

Actor Rainn Wilson said the company has always set out to do impactful work

“We weren’t very good at the web thing,” Wilson said at Adweek’s Creative 100 celebration in Cannes.Getty Images
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By Sara Jerde

CANNES, France—Actor Rainn Wilson and Shabnam Mogharabi are the first to admit that the company they co-founded, SoulPancake, wasn’t always great at navigating the online ecosystem.

“We weren’t very good at the web thing,” Wilson said at Adweek’s Creative 100 celebration in Cannes. “We made a website, and we were not very good at tech and keeping viewers and users and clicks and stuff like that, but as soon as we started making video content, we were much better at getting a captive audience.”

They

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Headshot of Sara Jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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