SoulPancake Co-Founders Make the Case for More Brands to Embrace 'Social-Good' Content

Actor Rainn Wilson said the company has always set out to do impactful work

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CANNES, France—Actor Rainn Wilson and Shabnam Mogharabi are the first to admit that the company they co-founded, SoulPancake, wasn’t always great at navigating the online ecosystem.

“We weren’t very good at the web thing,” Wilson said at Adweek’s Creative 100 celebration in Cannes. “We made a website, and we were not very good at tech and keeping viewers and users and clicks and stuff like that, but as soon as we started making video content, we were much better at getting a captive audience.”

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