Super Bowl Commercials

Sopranos Intro Gets a Shot-for-Shot Remake in Chevy Silverado's Super Bowl Ad

For fans of the HBO show, nostalgia references abound, including appearances by both of Tony's kids

Checy super bowl ad
The 60-second spot was directed by David Chase, who created the show and directed the original intro.Commonwealth//McCann, Chevrolet
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By Kyle O’Brien

The last time we saw The Sopranos, Tony and his family were sitting in a diner when an abrupt fade to black left viewers wondering what happened to the mob boss.

Now Chevrolet, oddly enough, has pulled back the veil to give us a peek at the fates of at least two of the HBO show’s characters via a Super Bowl spot for its electric Silverado pickup.

The ad features a shot-for-shot remake of the opening credits.

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Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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