Sony Crackle Keeps ‘Chugging Along’ While Looking for a Potential Partner

Bringing another company on could ‘enable us to achieve our full potential’


Sony Crackle has a new name—formerly known as Crackle before its rebrand—and now the free, ad-supported streaming service is looking to bring on a potential partner that could help it become more competitive in the burgeoning OTT marketplace.

But as the process kicked off last week, it’s business as usual at Sony Crackle.

“It’s really early in the process, so we’re just chugging along,” Eric Berger, gm for Crackle and evp and chief digital officer for Sony Pictures Television Networks, told Adweek at the Television Critics Association’s summer press tour in L.A.

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