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Al Jazeera America (AJAM) launches on Tuesday with both the boundless enthusiasm of the hard-core news hounds who are driving its slick, expensive content, and a branding problem as big as the Persian Gulf.
Thus far, even endemics are balking at the startup. One client, a financial services company that exclusively buys news, begged off a chance to buy time on AJAM even though it is “a perfect fit” for the network, according to a TV buyer who spoke on condition of anonymity.
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