Why Soccer OTT Platforms Are a Boost for Clubs and Marketers

Sports streaming rights are a hot ticket for Europe's soccer teams

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The introduction of over-the-top (OTT) broadcasting platforms by European soccer’s football elite has been on the rise as part of a growing trend of sports properties recognizing the potential of acting as their own media platform.

With streamers such as Amazon Prime Video and now Netflix, with its $5 billion WWE Raw deal, getting into the live sports broadcasting arena, sports organizations have been looking at their own houses to figure out how they get in on the game without disrupting the lucrative media deals they and their leagues already have in place.

Paul

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