Soap Heavyweights One Life to Live, All My Children Revived Online

Massive advertising campaign touts retooled shows and more youthful approach

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The soap opera All My Children is the most-watched show on Hulu, and retooled Web versions of that show and One Life to Live are among the most popular content on both Hulu and iTunes.

Starting Monday at 5 a.m., they were both made available for free on Hulu and iTunes. New episodes will be released every weekday, with a recap show on Friday featuring bonus material. The successful premiere of the shows comes in the wake of its producers' unusual marketing and online culture-centric publicity stunts, ranging from bizarre out-of-home ads to casting Riff Raff to sending the show's stars to a mommy blogger convention.



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