Snapchat Is About to Let Brands of All Sizes Buy Self-Service Ads

Will small marketers shift ad budgets from Google and Facebook?

Snapchat is opening up its ad pipes to attract marketers of all sizes. Sources: Snapchat

Snapchat today is announcing its self-service ad-buying system, which is rolling out with 20 brands, including smaller players like online sneaker seller Goat, social app Mammoth Media, movie ticket app Atom Tickets and gift retailer Hollar.

@Chris_Heine Christopher Heine is a New York-based editor and writer.