SmileDirectClub CMO Shares How the Company Is Experimenting With Connected TV Ads

Brand is incrementally increasing the amount it spends on streaming services

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

SmileDirectClub has been investing more of its advertising spend on connected TV platforms in hopes of reaching cord cutters.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in