With the Pandemic Behind It, China Prepares for a $40 Billion+ Singles Day

Brands are doubling down on the world's biggest shopping holiday, 11.11

Unlike Black Friday and Cyber Monday, Singles Day is expected to be big this year. Source: Getty Images

For the first time in its 12-year history, ecommerce giant Alibaba is extending the 11.11 Global Shopping Festival—the single-biggest retail event on the planet—by breaking it into two phases, with a presale starting Oct. 21. Similarly, competing platform JD.com has planned its own four-stage 11.11 promotion from Oct. 21 to Nov. 13.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.