With the Pandemic Behind It, China Prepares for a $40 Billion+ Singles Day

Brands are doubling down on the world's biggest shopping holiday, 11.11

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

For the first time in its 12-year history, ecommerce giant Alibaba is extending the 11.11 Global Shopping Festival—the single-biggest retail event on the planet—by breaking it into two phases, with a presale starting Oct. 21. Similarly, competing platform JD.com has planned its own four-stage 11.11 promotion from Oct. 21 to Nov. 13.

Eleven months after coronavirus was first detected in Wuhan, it’s the latest sign that life is mostly back to normal in China as masks and social distancing are no longer required and stores and restaurants are crowded again, per Amie Song, senior research specialist at Gartner.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in