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The body count for A+E Networks' roadblock broadcast of its period drama Bonnie & Clyde is high: 9.8 million viewers across all Lifetime, A&E and History, with a demo viewership (among 25-54 year-olds) of 4.2 million. The second part of the two-night event will air this evening.
By network, the story was surprisingly even: 3.7 million on History, 3.1 million on Lifetime, and 3 million on A&E.
Ad sales were tweaked across the networks, with companies placing their dollars where they thought they'd do the most good among the cablers.
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