Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.
The body count for A+E Networks' roadblock broadcast of its period drama Bonnie & Clyde is high: 9.8 million viewers across all Lifetime, A&E and History, with a demo viewership (among 25-54 year-olds) of 4.2 million. The second part of the two-night event will air this evening.
By network, the story was surprisingly even: 3.7 million on History, 3.1 million on Lifetime, and 3 million on A&E.
Ad sales were tweaked across the networks, with companies placing their dollars where they thought they'd do the most good among the cablers.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in