Streaming & OTT

Here's Why Showtime Was Happy to Send Halo to Paramount+

But the premium cable and OTT brand say it was a one-off trade

halo video game — Showtime is also doubling down on unscripted series, which the network first bulked up on to keep the content pipeline strong during the first wave of the Covid-19 pandemic.Getty Images for Halo by Xbox 360

August 24, 2021

Early in 2021, ViacomCBS announced that Halo, a long-in-the-works adaptation of the wildly popular video game franchise that was being developed by Showtime, would migrate over to the company’s newest streaming service Paramount+ when it was ready to air.

Kelsey Sutton

@kelseymsutton
kelsey.sutton@adweek.com

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Streaming & OTT

Here's Why Showtime Was Happy to Send Halo to Paramount+

But the premium cable and OTT brand say it was a one-off trade

Kelsey Sutton

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Kelsey Sutton