Showtime Experiments With a Binge-Viewing Model for Its New Andrew Dice Clay Comedy

Releases entire season ahead of premiere

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

In January, Showtime CEO David Nevins predicted 2016 would be "the year of customized viewing." Now, his network is helping show how.

On Sunday, April 10, the premium network will release the full six-episode season of new Andrew Dice Clay comedy Dice on its streaming service. The series will be available at midnight, ahead of its 9:30 p.m. TV premiere. After that, Showtime will continue to run episodes of Dice in that time slot as it would any other series.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in