Showtime Expands Content Output 30% But Vows to Remain ‘a Small, Boutique Operation’

Network positions itself as bespoke alternative to ‘big box’ rivals

As it faces more competition to streamers, Showtime is getting bigger—but not too big, execs stress.

Showtime increased its hours of original programming by 30% this year, with even more expansion planned for 2020, presidents of entertainment Jana Winograde and Gary Levine said today at the Television Critics Association’s summer press tour in LA.

Yet despite that growth, the network is positioning itself as a bespoke alternative to behemoths like Netflix.

“We compete by being the boutique option to the big box stores,” said Winograde.

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