Showcasing Its Must-See Programming, ESPN Wants Advertisers to Trust It Despite Recent Layoffs

ESPN presented the 'upfront truth'

Between an onstage jazz band, intimate stage sets built to look like living rooms and bars, and the Angel of Advertising, ESPN went into today’s upfront presentation wanting to show ad partners its sense of collaboration and honesty.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in