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Sinclair Broadcast Group entered the wider cultural conversation late last month when the sports and media commentary site Deadspin published a video showing dozens of anchors at Sinclair-owned local stations around the country reading what appears to be the same, scripted anti-mainstream media message on-air. The mashup went viral.
Sinclair’s must-run promo includes a warning about fake news from other media outlets, a promise to report fairly and accurately and a request that viewers go to the station’s website and comment “if you believe our coverage is unfair.”
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