Should Sinclair’s Must-Runs Be Labeled Commentary, and Who Should Read Them on the Air?

They're already veering into native advertising territory

Sinclair Broadcast Group entered the wider cultural conversation late last month when the sports and media commentary site Deadspin published a video showing dozens of anchors at Sinclair-owned local stations around the country reading what appears to be the same, scripted anti-mainstream media message on-air. The mashup went viral.

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This story first appeared in the April 16, 2018, issue of Adweek magazine. Click here to subscribe.