Shops Expand Their Horizons

This past summer, PepsiCo gathered 150 brand managers for a two-day “summit” at its Purchase, N.Y., headquarters. The meeting was to evaluate 20 emerging media startups that conceivably could help the soft drink and snack food behemoth better market its products. During the meeting, attendees selected 10 of the startups to work on pilot projects for the company.

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