How Shondaland Aims to Own the 'Future of Television' With Hits Like Bridgerton

16 years after Grey's Anatomy premiered, Shonda Rhimes is focused on telling stories she's a fan of

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

In 2005, Shonda Rhimes’ production company Shondaland had its first series, the medical drama Grey’s Anatomy, premiere on ABC. Eighteen seasons, 16 years and 10 other TV series later, Rhimes is set on taking over television’s next frontier.

“I really was looking towards the future of what television was. I was looking for another hurdle to jump because I’ve always liked a good challenge,” Rhimes told Adweek editor-in-chief Stephanie Paterik during Adweek’s virtual Convergent TV Summit this week.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in