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Editor’s note: This piece is part of our Columnist Network series, which explores tactical thoughts and actions from Adweek’s community of high-level experts. Today, Kristina Shepard at Roku shares insights on transitioning strategy from TV to TV streaming.
The challenge
With infinite choice within a different ecosystem, advertisers are not sure how to get the most value from their investments.
The process
There are two things we can always rely on from advertising: It is ever-evolving, and its spending typically lags—sometimes significantly—behind consumer habits.
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