Shazam Users Won’t Be Able to Escape Fox’s Marketing Campaign for New Game Show 'Beat Shazam'

New York billboards, select print ads will feature augmented reality

If you can’t beat ’em, join ’em.

Fox is rolling out a marketing campaign for Beat Shazam, its new game show based on the popular song-identification app, that relies heavily on the functionality of Shazam itself, including augmented reality.

In the Jamie Foxx-hosted game show, which debuts May 25, two-person teams will face off and try to be the first to identify hit songs. Then, the team that earns the most money each episode will face off against the Shazam app itself to try and win the grand prize.

The marketing campaign for Beat Shazam will incorporate the app’s audio and visual recognition capabilities as much as the show itself does, as the on-air, print, outdoor, radio and digital campaigns will all be Shazam-enabled.

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