Shazam Users Won’t Be Able to Escape Fox’s Marketing Campaign for New Game Show ‘Beat Shazam’

New York billboards, select print ads will feature augmented reality

Fox is incorporating augmented reality via Shazam into some of its New York billboards for Beat Shazam. Fox

If you can’t beat ’em, join ’em.

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@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.