Shaquille O’Neal Gives Back to Atlanta Businesses in Bleacher Report Digital Series

NBA All-Star teamed up with insurance brand The General for the new show

Basketball Hall of Famer Shaquille O’Neal continues his streak of giving back to his community and supporting everyday people in a new, three-part digital series Shaq Gives Back, premiering today on Bleacher Report.

O’Neal partnered with insurance company The General to visit a local, Atlanta-based organization in each episode—a record store, a restaurant and a nonprofit meal delivery service—and learn how each company and its owners, staff and communities came together during the Covid-19 pandemic.

“We wanted to focus on a couple places that are city renowned, that everybody knew and everybody loved,” O’Neal told Adweek.

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