Shaquille O’Neal Gives Back to Atlanta Businesses in Bleacher Report Digital Series

NBA All-Star teamed up with insurance brand The General for the new show

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Basketball Hall of Famer Shaquille O’Neal continues his streak of giving back to his community and supporting everyday people in a new, three-part digital series Shaq Gives Back, premiering today on Bleacher Report.

O’Neal partnered with insurance company The General to visit a local, Atlanta-based organization in each episode—a record store, a restaurant and a nonprofit meal delivery service—and learn how each company and its owners, staff and communities came together during the Covid-19 pandemic.

“We wanted to focus on a couple places that are city renowned, that everybody knew and everybody loved,” O’Neal told Adweek.

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