Seventeen Magazine Is Bringing Fashion and Beauty Videos to Musical.ly This Summer

Giving advertisers their first branded-content opportunity on the app

As one of the launch partners for Snapchat Discover back in 2015, Hearst takes pride in being ahead of the curve when it comes to leveraging new social media platforms. That remains at the core of the publisher’s strategy—and its pitch to advertisers—as proven this week at Hearst Magazine Digital Media’s second NewFronts presentation.