Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
A week after NBCU and Vox Media announced a new advertising program called Concert, the cross-platform ad play is ready for its close-up.
NBCU chose today, National Pet Day, to kick off the campaign for Chrysler's 2017 Pacifica while also promoting Universal's upcoming animated film, The Secret Life of Pets.
Months in the making, the campaign kicks off this morning on the Today show. The program asked viewers to post pictures of what they think their pets do when they're not home.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in