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New York Media’s websites, including nymag.com and sister brands The Cut and Vulture, are about to get a visit from Game of Thrones’ ravens.
In partnership with HBO, a Game of Thrones takeover will launch Friday on those sites and run through Sunday, when the final season of the hit show premieres.
The ravens, created in-house, can be seen flying over the page before one of them settles on the site’s new logo. The individual homepages will transform with typefaces and a layout that is more fitting for Westeros, the continent where most of the show’s action takes place.
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