Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The number of media companies who are not creating original content for Snapchat continues to dwindle.
This morning, Scripps Networks Interactive said that it has partnered with Snap Inc. to develop and produce new shows from its biggest networks, HGTV and Food Network, which will air exclusively on Snapchat’s Discover platform. Scripps hopes the move will drive Snapchat’s millennial users to its linear networks.
Scripps and Snap Inc. first teamed up in 2015, when Food Network was one of the first publishers for the launch of Discover.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in