Scion Turns to Cable With Mashup Campaign

Scion has taken the wraps off its latest marketing campaign, bowing a series of vibrant TV and print ads in what is essentially an extension of last year’s “United By Individuality” initiative.
 
As steered by the San Francisco creative agency Attik, the new “Samples” campaign offers consumers a candy-colored, kinetic look at Scion’s five-door xB subcompact wagon and the tC, a two-door sports coupe that has served as a successor of sorts to Toyota’s discontinued Celica.
 
The first run of print ads began hitting newsstands in the January issues of the music/lifestyle glossies Revolver, Death + Taxes, Juxtapoz,...

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