Sarah Cooper’s Trump Lip-Syncs Turned Pandemic Boredom Into a Career Catapult

Adweek's Digital Creator of the Year's viral videos led to a Netflix special and CBS development deal

Sarah Cooper headshot
Sarah Cooper's Netflix comedy special airs this month. Mindy Tucker

It wasn’t even a year ago that Sarah Cooper seriously thought about once again setting aside her dream of making it big as a comedian and heading back into corporate America for a steady gig. Then the former UX designer at Google downloaded TikTok at the height of the pandemic and hit record.

This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.
@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.