Sarah Cooper's Trump Lip-Syncs Turned Pandemic Boredom Into a Career Catapult

Adweek's Digital Creator of the Year's viral videos led to a Netflix special and CBS development deal

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It wasn’t even a year ago that Sarah Cooper seriously thought about once again setting aside her dream of making it big as a comedian and heading back into corporate America for a steady gig. Then the former UX designer at Google downloaded TikTok at the height of the pandemic and hit record.

The rest, as they say, is history: Cooper is now a near household name for her wide-eyed, exaggerated lip-syncs of President Donald Trump on the video app—as well as other platforms like Twitter and YouTube.



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This story first appeared in the Oct. 26, 2020, issue of Adweek magazine. Click here to subscribe.