Streaming & OTT

Samsung’s Galaxy S22 Ultra Ad Shows Stranger Things Lurking in the Night

The spot, featuring the show’s scariest creatures, continues the brand’s Netflix partnership

Three stills from Samsungs ad showing a car, a girl biking and a monster all on the road at night.
The spot incorporates creatures from the hit series, including the Demogorgon.Samsung
Headshot of Jason Lynch
By Jason Lynch

The Samsung Galaxy S22 Ultra’s Nightography feature—which captures bright footage, even at night—is so good, it’s scary.

At least according to “Make Stranger Things Epic,” the company’s new 60-second spot that highlights the smartphone as part of an ongoing partnership with Netflix, tied to Stranger Things’ fourth season.

In the spot—debuting today on Samsung’s social channels—a girl puts her Galaxy S22 Ultra in her back pocket while biking to a Stranger Things watch party at a friend’s house.

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Headshot of Jason Lynch

Jason Lynch

Jason Lynch is senior managing editor at Adweek, overseeing the magazine and digital covers, as well as all TV coverage across linear and streaming.

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