Samsung TV Plus Platform Doubles Down on FAST in Rebrand

New design elements use bold color and animation to highlight content

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Samsung is living life in the fast lane, as it’s a new era for the company’s free ad-supported TV (FAST) platform, Samsung TV Plus.

During Samsung’s NewFronts presentation earlier this year, the company hinted it was focused on FAST, announcing four new channels to join 19 other owned and operated channels on the platform.

Now, Samsung TV Plus will have a whole new look. Samsung Electronics unveiled a new global brand for the FAST service, which currently reaches 24 countries and 465 million devices across TV and mobile.



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