Samsung Mobile’s Jayanta Jenkins Tapped to Lead Disney+ Content Marketing

He'll head a streamlined marketing, publicity and media planning team as part of Disney's entertainment division restructure

Jayanta Jenkins will join Disney in December. Cheil

Jayanta Jenkins, the global executive creative director for Samsung Mobile through Samsung’s internal agency Cheil Worldwide, is joining Disney to head up content marketing at streamer Disney+ and several linear networks, the company announced today as part of a broad restructuring and streamlining of its sweeping general entertainment unit.

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@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.