Samsung Ads is strictly Team Coco.
At its Tuesday morning IAB NewFronts presentation in New York, Samsung Electronics’ advertising arm revealed several new, performance-focused solutions as well as comedy legend Conan O’Brien’s first-ever FAST channel.
Starting later this month, Samsung TV Plus, Samsung’s free, ad-supported streaming service, will launch The Conan O’Brien TV channel. This 24/7 programming is curated as 30-minute collections of clips featuring the best of Conan’s late-night archives, with everything from sketch comedy to celebrity guests.
O’Brien earned the title of Adweek’s 2022 Media Visionary for his influence across late-night, broadcast, cable, podcasting and streaming, and Cathy Oh, vp global head of marketing at Samsung Ads, said the comedian’s first FAST channel has been in the works for a while.
“From what I know, he’s been thinking about it for some time,” Oh told Adweek.