Samsung Ads Debuts 3 New Ad Offerings, Boosts Samsung TV Plus Experience

The company is relying on the strength of its AVOD offering to lure NewFronts buyers

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Samsung Ads is aggressively leaning into its new suite of experiences across native connected TV and smart TV inventory this upfront, as the advertising arm of Samsung Electronics now reaches consumers across 45 million households.

The company first announced three new ad experiences last week, and today spent its NewFronts presentation urging advertisers to increase their spend in the connected TV space.

Tom Fochetta, Samsung Ads’ svp of sales and marketing, told Adweek that Samsung spans hundreds of millions of devices, running across smart TVs, mobile phones and desktop, and offers its advertisers brand safe inventory.

“That’s fueled by the backbone of our exclusive TV data and insights,” said Fochetta.



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