Roku, a connected TV device and platform, has more than 15 million monthly active accounts. Starting today, viewers will have access to even more free content.
Now that it can provide advertisers with audience guarantees, licensing popular content for its own channel is the company’s next step in monetization and user growth.
“We’re always looking for ways to add value and make TV better for our customers,” said Rob Holmes, vp of programming at Roku. “With The Roku Channel, we’re responding to consumer demand through a new experience that makes finding free entertainment easy for our customers.”
The Roku Channel will provide award-winning and quality films without any subscriptions, fees or logins.