Roku may be connected TV’s biggest platform, but there’s still work to do to convince marketers to move their ad dollars from linear to the OTT service.
“We’re helping brands understand that you can and should move spend,” Alison Levin, Roku’s vp global ad revenue and marketing solutions told Adweek’s Convergent TV Summit. “And this is the year to start to right-size that spend.”
Despite Roku’s successes—last quarter it doubled monetized video advertising impressions year-over-year—Levin and her team are working to correct misconceptions about the reality of Roku’s audience size and measurement capabilities.
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