Roku’s Ad Chief Addresses Misconceptions About OTT

Ahead of the NewFronts, the streaming media provider touts the virtues of planning, buying and measuring on the platform

Alison Levin, Roku’s vp global ad revenue and marketing solutions told Adweek’s Mollie Cahillane at the Convergent TV Summit
Alison Levin, Roku’s vp global ad revenue and marketing solutions told Adweek’s Mollie Cahillane at the Convergent TV Summit. Adweek

Roku may be connected TV’s biggest platform, but there’s still work to do to convince marketers to move their ad dollars from linear to the OTT service.

@writertara tara.weiss@adweek.com Tara is a Performance Marketing reporter for Adweek.