NewFronts

Roku Reveals New Shoppable Ad Experience, More Originals at NewFronts

The company highlighted its content slate and ad tech offerings during its presentation

Alison Levin, vp of ad revenue and marketing solutions, Roku, spoke during the company's first in-person NewFronts.Roku
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By Mollie Cahillane

May 3, 2022

When Roku entered the NewFronts in 2021, marketers got the first look at what Roku Originals might look like.

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Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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