NewFronts

Roku Reveals New Shoppable Ad Experience, More Originals at NewFronts

The company highlighted its content slate and ad tech offerings during its presentation

Alison Levin, vp of ad revenue and marketing solutions, Roku, spoke during the company's first in-person NewFronts.Roku
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By Mollie Cahillane

When Roku entered the NewFronts in 2021, marketers got the first look at what Roku Originals might look like.

Fast forward a year, Roku Originals are now one of the more powerful tools in the company’s arsenal, helping drive new users and launching The Roku Channel to a top five channel on the Roku platform in the U.S. in both reach and engagement.

The company highlighted The Roku Channel, the Roku Brand Studio and its advertising platform OneView during Roku’s first in-person NewFronts presentation Tuesday afternoon at Chelsea Factory in New York.

“It has been a phenomenal success.

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Mollie Cahillane

Mollie is Adweek's senior TV reporter, covering the business of connected TV, streaming, measurement and sports media.

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