NewFronts

Roku Rebrands Quibi Content as Roku Originals

The platform's new brand will also house its future original programming

Roku acquired the streaming rights to Quibi's content in January.
Roku acquired the streaming rights to Quibi's content in January.Roku
Headshot of Mollie Cahillane
By Mollie Cahillane

April 21, 2021

Roku is officially getting into the original programming game, rebranding all of the content it acquired from the failed shortform streamer Quibi this year as Roku Originals. The brand name will also house future originals from the connected TV platform.

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Headshot of Mollie Cahillane

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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