Roku Touts Original Content, Brand Studio and OneView Ahead of 2022 NewFronts

It’s the first in-person upfront presentation for the connected TV platform

Roku, the largest connected TV player in the marketplace, wants marketers to know that the future is in streaming this upfronts season.

“Our goal, very simply, is to shake up the upfronts,” Kristina Shepard, head of agency partnerships and national brand team lead at Roku, told Adweek. “We finally believe that the upfront will start with streaming,” noting that according to Nielsen, streaming has surpassed linear TV in weekly reach in the adult 18-49 demo.

Roku’s pitch to marketers will center around three pillars: a better TV viewing experience, a better TV storytelling experience and a better TV ad experience.

For the platform, those components center around The Roku Channel, the Roku Brand Studio and its advertising platform, OneView.

Last year’s upfront saw Roku close its deals with all seven major holding companies, and it did so earlier than it...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in