Roku—which now has 55 million active accounts—is looking to grow that number even larger with its biggest ever brand campaign, ahead of the holiday season.
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The campaign kicks off with “Ok, Roku does that,” a 60-second ad created with R/GA, that takes viewers back in time. The spot shows different moments in history where people are impressed by game-changing new inventions like the wheel, a ladder, a paperclip, eyeglasses and a fire extinguisher, before eventually revealing a couple using a Roku TV.
The
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