Roku’s popular screensaver, Roku City, is getting a new partner.
McDonald’s is joining TV’s biggest digital downtown, becoming the first brand to integrate with the screensaver, the companies announced Tuesday afternoon during Roku’s NewFronts presentation at New York’s Chelsea Factory.
The partnership is set to create plenty of reach for McDonald’s.
Internal Roku data found that two out of three of Roku’s 71.6 million users would take a trip to the purple-drenched city occupied by friendly monsters. Plus, previous Twitter data found that Roku City is mentioned every 11 minutes, and 40 million users regularly engage with Roku City every month.