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Three months after Roku created its own branded content studio—promising new creative ad formats and TV programming tailored for advertisers—the platform is rolling out Roku Brand Studio’s first completed project as it works with marketers to move beyond traditional 30-second spots.
Roku’s 53 million accounts will see the studio in action with today’s debut of Roku Recommends, a 15-minute weekly entertainment show featuring Walmart as its launch partner. Hosted by Maria Menounos and former NFL player Andrew “Hawk” Hawkins, Roku Recommends highlights the top five titles for its viewers to stream each week.
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