Following Roku’s landmark deal and strategic alliance with Nielsen last year, the United States’ largest connected TV platform is launching an end-to-end dynamic linear ad beta program with publishers.
Roku is now able to replace traditional linear TV ads with targeted ads in real time. AMC Networks, Crown Media, Paramount and Discovery have signed onto the company’s beta program, which will become available to all publishers in the coming months.
When Roku first acquired Nielsen’s advanced video advertising (AVA) business, including the measurement company’s automatic content recognition and dynamic ad insertion technologies, the connected TV company told Adweek the move would accelerate the launch of an end-to-end DAI solution.
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