Connected TV

Roku Debuts Dynamic Linear Ad Insertion, Bringing Targeted Spots to Traditional TV

AMC Networks, Crown Media, Paramount and Discovery are on board for the beta program

Roku Dynamic Linear Ads
DLA replaces linear TV ads in real time with targeted ad buys.Roku
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By Mollie Cahillane

April 5, 2022

Following Roku’s landmark deal and strategic alliance with Nielsen last year, the United States’ largest connected TV platform is launching an end-to-end dynamic linear ad beta program with publishers.

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Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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