Connected TV

Roku Changes the AVOD Game by Turning Quibi's Lemons Into Lemonade

Original content is a win-win for both buyers and connected TV platforms

#FreeRayshawn
In January, Roku bought 75 former Quibi titles, including #FreeRayshawn.Roku
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By Mollie Cahillane

July 11, 2021

Roku has grown into a connected TV titan in recent years, now boasting 53.6 million active accounts in large part due to the rapid growth of its AVOD offering, The Roku Channel.

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This story first appeared in the July 12, 2021, issue of Adweek magazine. Click here to subscribe.

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Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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