Roku Changes the AVOD Game by Turning Quibi's Lemons Into Lemonade

Original content is a win-win for both buyers and connected TV platforms

Roku has grown into a connected TV titan in recent years, now boasting 53.6 million active accounts in large part due to the rapid growth of its AVOD offering, The Roku Channel.

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This story first appeared in the July 12, 2021, issue of Adweek magazine. Click here to subscribe.