Roku Changes the AVOD Game by Turning Quibi's Lemons Into Lemonade

Original content is a win-win for both buyers and connected TV platforms

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Roku has grown into a connected TV titan in recent years, now boasting 53.6 million active accounts in large part due to the rapid growth of its AVOD offering, The Roku Channel.

When short-form streaming service Quibi self-destructed last year, Roku took a big gamble. In January, it bought 75 former Quibi titles, rebranded them as Roku Originals and began rolling them out in May to continue growing its own platform.

The bet paid off almost immediately.



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This story first appeared in the July 12, 2021, issue of Adweek magazine. Click here to subscribe.