Roku Bets Big on Live TV, Adding 30 Free, Ad-Supported Channels

The platform is trying to replicate the 'lean-back' experience of linear television

Roku will now have more than 100 live channels on its platform after today's additions. Roku

As TV viewership surges, Roku is placing a big bet on live television.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.