Streaming & OTT

Roku Bets Big on Live TV, Adding 30 Free, Ad-Supported Channels

The platform is trying to replicate the 'lean-back' experience of linear television

Roku will now have more than 100 live channels on its platform after today's additions.Roku
Headshot of Kelsey Sutton
By Kelsey Sutton

June 1, 2020

As TV viewership surges, Roku is placing a big bet on live television.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Recommended articles
Related Articles
shadow and bone netflix
Streaming & OTT

As Domestic Growth Stalls, Netflix Plots Video Game Expansionicon-image

By Kelsey Sutton

Streaming & OTT

WarnerMedia Brand Studio Offers New Marketing Pathways to HBO Maxicon-image

By Kelsey Sutton

TCA Press Tour

Hulu’s Only Murders in the Building, Nine Perfect Strangers Defy Easy Classificationicon-image

By Kelsey Sutton

Jeffrey Katzenberg and Meg Whitman
Streaming & OTT

Quibi’s Founder Blames Covid-19 for Platform’s Rocky Debuticon-image

By Kelsey Sutton

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Why Brands Should Embrace Supply Path Optimization Now

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

You Might Like

The Role Total Video Planning Plays in Upfronts

By Tim Spengler

The Art of Shopper Recognition

By Acxiom

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

Reimagine the Ad Experience

By Amazon Ads

Your sites feature HTML here...