When Roku and Nielsen struck a strategic alliance last March, users of connected TV’s most popular platform were promised a major advertising upgrade.
Roku, whose platform now has 56.4 million active accounts, is adding Nielsen’s Digital Ad Ratings audience guarantees to its ad platform OneView, which the connected TV company says makes OneView the first ad-buying platform to enable Nielsen guarantees across TV streaming.
The product will let OneView customers choose a specific age and gender demographic and only pay for the ad impressions that will reach their target audience.
“We believe that all TV ads will be streamed and that all TV ad measurement will be automated.
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