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Revenue from advertising on Roku was up by 67 percent in Q3 among national marketers when compared to last year, according to the Standard Media Index, ahead of earnings this afternoon.
Of Roku’s ad revenue, 19 percent was from national advertisers that are media brands, according to SMI. It tracks national marketers’ ad spends by invoicing systems of five out of the seven major media holding companies and leading independents. Roku said in September that it had 21 million active accounts.
Roku
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