Rita Ferro Previews Her First Combined Disney Upfront

What buyers will see (Jimmy Kimmel!) and what they won’t (a two-hour event)

Ahead of the most distinct, transformative upfronts week in a decade, Adweek is sitting down with a different ad sales chief each day. Following Fox’s Marianne Gambelli on Tuesday is Rita Ferro, who is presiding over the first upfront since the Disney-Fox merger was finalized.