Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.
Following on the heels of the popular “opening” of Morty’s own restaurant earlier this year, Adult Swim and Wendy’s are taking their longtime partnership on the road.
For their latest Rick and Morty-themed team-up, the brands have collaborated on a “Morty’smobile,” which will deliver Wendy’s new hot and crispy fries in Los Angeles ahead of the virtual Adult Swim Festival, taking place Friday and Saturday.
The newly imagined vehicle features a Wendy character—with her signature red hair and freckles, drawn in the style of the hit animated series—and a hot and crispy fries car wrap.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in